BENGALURU: Internet retailers may have been the bane of the brick-and-mortar retail trade and a pain for the old order of things, but for one relic from the past, they are a proving to be a veritable godsend. For India Post, a 240-year-old straggler long fighting for relevance in a digital economy, the explosive growth in this new-age business has offered it a fresh lease of life and given it the luxury of dreaming big. These dreams have been bolstered by firms such as Flipkart and Amazon signing up for its services and with the theatre of activity for the fastgrowing ecommerce sector now moving to the country's remote corners. The Department of Posts is targeting a seemingly implausible 50-fold increase in ecommerce revenues. "With decline in document shipments, ecommerce is our department's new focus," a top official at the Department of Posts, told ET. "We are targeting Rs .5,000 crore in revenue from this segment alon...
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